Easter advert: Sterling Bank apologises, says message insensitive

By sdnonline

Sterling Bank Plc has apologised to Nigerians over its provocative Easter advert saying the message “was insensitive.”

The bank came under fire on 17th April when in its Easter email advertorial message to its customers compared the resurrection of Jesus Christ with Agege bread.

In a signed statement by its Chief Executive, Abubakar Suleiman, the bank said,”the content of the infographic and the message it contained was insensitive and failed to consider the very sober nature of the event being commemorated, the resurrection of Jesus Christ.”

“On behalf of the Management and Staff of Sterling Bank PLC, I write to tender our unreserved apology to you and members of our nation’s Christian community for our Easter message email of 17 April 2022.

“While the message had no malicious intent, there is no place for content that fails to fully account for the feelings of billions of people all over the world. Our honest intent was to join our millions of customers in Nigeria and worldwide in celebrating this solemn event, but our execution fell short on this occasion,” the statement said.

Suleiman explained that the bank policies are clear on what constitutes acceptable customer communication, and “this message should not have been released to our customers. On this occasion, our editorial processes fell short of our policy standards.”

“We will further sensitize our workforce to ensure this unfortunate lapse in judgement never repeats itself.

“We thank you for your continued trust in us and apologise again for this unfortunate incident.”

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